The campaign, created by Koala Ltd, breaks on Tuesday (22 November) and features a TV ad for the PharmaCare Europe-owned brand, supported by press activity. Media buying is handled by AdConnection.
The TV ad promotes Sambucol as a natural food supplement for the entire family, highlighting ingredients such as antioxidants and black elderberries.
The ad uses brand ambassador Carol Vorderman and ends with the line: "Recommended by Carol Vorderman."
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Carol Vorderman,
Carol Vorderman News Article,
Carol Vorderman Pictures,
Carol Vorderman Sambucol
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